Michelin star holder David Moore is behind this short run restaurant. This pop-up is made entirely from up-cycled materials. Even the cooking equipment came from another kitchen. It’s a different approach compared to the fine dining found at sister restaurants, L’Autre Pied and Pied à Terre.
Our brief was to create a brand identity and apply it across all print items. With the key focus being sustainability, all materials were recyclable and up-cycled where applicable. Our local printer kept off-cuts and left over paper from other jobs, supplying them trimmed to size. Creating business cards with the board off-cuts, stamping and writing the details on. Menus were printed in-house using left over paper, stamping the brand on.
The external signage was understated using nails from the build, to form the shape of the foot.