Pieds Nus

Pieds Nus is a pop-up restaurant located in the heart of Marylebone.

Michelin star holder David Moore is behind this short run restaurant. This pop-up is made entirely from up-cycled materials. Even the cooking equipment came from another kitchen. It’s a different approach compared to the fine dining found at sister restaurants, L’Autre Pied and Pied à Terre.

Our brief was to create a brand identity and apply it across all print items. With the key focus being sustainability, all materials were recyclable and up-cycled where applicable. Our local printer kept off-cuts and left over paper from other jobs, supplying them trimmed to size. Creating business cards with the board off-cuts, stamping and writing the details on. Menus were printed in-house using left over paper, stamping the brand on.

The external signage was understated using nails from the build, to form the shape of the foot.

We partnered onWebsite designBrand communicationsBrand identityGraphic designPrint managementSignage & way finding