Deli by Chele

A new online deli brought to you by Chele González.

Bringing flavours from around the world that are good for both you and our environment. From Kombucha, to preserved seafood, meat, fresh bread and seasonal produce.

A new venture from Chef Chele González along with Chef Carlos Villaflor, his partner at Gallery by Chele. From the brand identity to packaging, we have been part of this project from the start.

We created a brand identity that combines the natural elements of the Philippines with sustainability. A logo that felt organic and crafted by hand. The brand identity also had to sit comfortably under the main Chele González brand.

Working with Chef Chele and his team remotely, we designed packaging that would look consistent across all produce. To achieve this, an extensive secondary colour palette and series of patterns were created.

We partnered onBrand communicationsBrand guidelinesBrand identityGraphic designPackaging design

"It has been amazing working with you. Fast, efficiency and easy. We love all your work. Thank you so much."

Chele González, Chef and Founder
Deli by Chele clams preserve jar and label
Deli by Chele bread wrapping paper
deli by chele foie gras packaging
Deli by Chele pickles packaging